Busan, South Korea — Nasun announces that Gen Sol was selected for the 2024 Content Company Global Marketing Support Program, operated by the Busan IT Industry Promotion Agency (BIPA), and has successfully completed an initial phase of international marketing activities as part of the program.
The Global Marketing Support Program is designed to help Busan-based content projects expand their international visibility through tailored marketing initiatives, including overseas promotion, digital outreach, and global business matching. Gen Sol was selected among a limited number of participating content companies based on its original IP assets and global growth potential.
As part of the program, the Gen Sol team received KRW 10 million in global marketing support, and conducted a soft launch of its official X (formerly Twitter) account, running focused outreach activities over a period of approximately three weeks. During this period, the team tested international-facing communication strategies and engaged in collaborative interactions with global crypto and Web3-focused influencers, exploring early-stage visibility and audience response in overseas markets.
This initial marketing phase was designed as a lightweight validation step rather than a full-scale campaign, allowing the team to observe engagement patterns, refine messaging, and assess cross-border interest ahead of future, more structured global initiatives.
“We approached this program as an opportunity to test how Gen Sol communicates in a global context,” said Naru, founder of Nasun and Gen Sol. “Rather than prioritizing scale, we focused on learning, iteration, and building a clearer understanding of how the project is perceived internationally.”
Nasun plans to build on the insights gained from this program as Gen Sol continues to develop its IP and prepares for subsequent stages of global outreach and content release.
For more information about the Content Company Global Marketing Program please visit: https://bipa.kr/board/business/view?seq=7242